This webinar is now available on-demand.

From user experiences to campaign measurement, mobile has introduced huge fragmentation across channels, devices, and platforms for many businesses — especially consumer brands. The situation is worsened by big platforms who are building “walled gardens” with changing standards and bewildering updates. As a result, it has become incredibly challenging for brands to devise effective mobile strategies.

Join Branch CEO Alex Austin and guest speaker, Forrester VP and Principal Analyst Julie Ask for an in-depth discussion on how to tackle mobile fragmentation. They will cover:

  • Pressing Challenges in Mobile Fragmentation
    • “Walled Gardens”: Google, Facebook, Snap, and more
    • The Disconnection between Mobile Web and App
    • The Broken Mobile Attribution Model
  • Best Practices to Build a Unifying Mobile Strategy
    • Optimize “Mobile Moments ” to Enhance User Experience
    • How to Balance Mobile Strategy across Mobile Channels and Platforms
    • Case Studies of Successful Mobile Brands like Airbnb

We hope you can join us!

Julie Ask
Vice President, Principal Analyst @ Forrester

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Alex Austin
CEO and co-founder @ Branch

Alex Austin is the CEO and co-founder of Branch, the leading mobile linking platform with solutions that unify user experience and measurement across channels, devices, and platforms. Branch powers deep links for over 2 billion monthly users across the globe and is a trusted solution for over 26,000 apps including Airbnb, BuzzFeed, Jet, Pinterest, Target, Yelp and more. Prior to founding Branch, Alex held engineering roles at NASA Ames and Miasole with multiple patents and research papers under his name. He’s an occasional contributor for TechCrunch, VentureBeat, and TheNextWeb.

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