How to Optimize Email Marketing Strategies for the Mobile Age


Date & Time: March 29th at 1pm PDT

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Executive marketers have long relied on email marketing as a top channel to drive engagement and transactions. However, consumers’ increasing reliance on mobile devices over recent years has created many challenges for email marketers, one of the most critical being how to integrate email marketing practice with mobile apps -- the fastest growing and most preferred method of engagement for consumers on mobile.

Join Oracle Marketing Cloud and Branch for a panel discussion on:

  • Must-know mobile trends that impact email marketing effectiveness
  • Best practices to enhance the email marketing experience for the mobile user
  • How to leverage email marketing to drive app growth and engagement
  • Applicable mobile email marketing examples from industry leaders

Eric Stein, CRO at Branch

Eric has spearheaded integrating deep linking functionality into leading email service providers like Oracle Responsys to better serve users at the mobile age. He’s been involved with internet advertising since the early days of DoubleClick and then onto Google and Epsilon. Eric holds a BA from the University of Pennsylvania and an MBA from Harvard.

Desiree Ma, Product Marketing Manager for the Oracle Marketing Cloud

Desiree focuses on developing go-to-market strategies for Oracle’s Cross-Channel Orchestration and Mobile Marketing Solutions. She attended the University of Southern California, majoring in Business Finance, spent several years at EY as a consultant, and continued her graduate studies in Marketing at Northwestern University.

Danny Gamboa

Danny is passionate about technology and building an active and engaged community. Danny helped build Branch's global Mobile Growth community from scratch and now works with the Partner Growth team to educate apps of all sizes about the benefits of deep linking. When not in the office, Danny can be found working on his car while watching The Fast and the Furious on repeat.

Danny Gamboa

Danny is passionate about technology and building an active and engaged community. Danny helped build Branch's global Mobile Growth community from scratch and now works with the Partner Growth team to educate apps of all sizes about the benefits of deep linking. When not in the office, Danny can be found working on his car while watching The Fast and the Furious on repeat.

Register