Lessons in Growing Your Mobile App from Zynga, Foursquare, Pinterest, and Skurt

Lessons from Mobile Growth Experts

Come learn what worked - and what didn't - from mobile experts who led growth at Zynga, Skurt, Swarm/Foursquare, and Pinterest. Our panelists will share lessons in growth - from their best campaign on mobile to their worst - and answer your questions live.

What we'll cover in the webinar:

  • Mobile growth best practices
  • Real-world strategies for winning growth campaigns, and what to avoid
  • Answers to your questions about growing your app

Casey Winters
Growth Advisor in Residence at Greylock Partners

As a Growth Advisor for Greylock, Casey advises some of today’s top mobile brands like Airbnb, Canva, Reddit, and Pocket. Before Greylock, Casey was a Product Lead on the Growth team at Pinterest where he led growth initiatives on SEO, conversion optimization, emails, notifications and app installs in the US and internationally, helping cross 150 million monthly actives in September 2016.

Marissa Chacko
Director of Consumer Products at Foursquare

Marissa Chacko is the lead product manager on the Foursquare mobile app, where she focuses on growth and retention. She recently released Marsbot, a proactive recommendation bot, and loves to talk about all things bot-related. Prior to joining Foursquare, Marissa was a product manager at Hotel Tonight and Zynga.

Josh Lu
Sr. Director, Product Management at Zynga

Josh leads Zynga's central product management function and oversees the PM org. He's been a PM in gaming for 8 years, first as a PM at Playdom (acquired by Disney) and then as the first employee and founding PM at Scopely.

Everette Taylor 
CMO at Skurt

Everette Taylor currently serves as Chief Marketing Officer at Skurt – the mobility company which delivers cars on-demand at the tap of a button. He founded the marketing firm MilliSense where he served as CEO, recently founded the company GrowthPup– an Instagram growth hacking tool/service, and was part of the founding team of GrowthHackers. His work also includes serving as CMO of the e-commerce company StickerMule, running growth for new projects at Microsoft, leading marketing at the software company Qualaroo which was acquired by Xenon Ventures, and serving as an advisor to We Are Onyx – a beauty box subscription service for women of color. Taylor is also passionate about diversity in tech, serving as an ambassador to CODE2040, Black Girls Code, and Wonder Women Tech.

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