Mobile Growth Hong Kong 
Friday, July 14, 2017, 6.30pm-9.00pm

It's time for another Mobile Growth meetup and we are excited to be back in Hong Kong, welcoming another round of mobile leaders to share their growth stories and strategies. We'll kick off the evening with some pizza and drinks, and then jump into a discussion with experts from Branch, KKday, Layer & HelloToby. After the panel, stick around for more time for socializing and networking.

Discussion topics include:
  • Essential tools for your growth stack
  • Organic and paid user acquisition strategies
  • War stories from the mobile trenches
  • Best practices for retention and engagement
Learn how to grow your mobile business, meet some cool people in apps, and get connected with others in the Mobile Growth Community. RSVP now to secure your spot.

The Plan
6:30pm Check-in, pizza + drinks
7:00pm Welcome & introductions
7.15pm Mobile Growth panel
7.50pm Q&A From Audience
8.00pm Wrap up + more social time

The Place
Campfire, 4/F, Cheung Hing Industrial Building, 12P Smithfield, Kennedy Town (Kennedy Town MTR Station: Exit A) 

The Date
Friday, July 14, 2017 from 6.30pm-9.00pm

Mada Seghete 
Co-founder @ Branch

Mada leads community and developer marketing and is one of the co-founders of Branch, a deep linking and mobile metrics company. In the last year, Branch has grown a 22,000-person Mobile Growth community in 53 cities globally and now powers deep linking for over 15,000 apps and 2 billion monthly users around the world. Born and raised in Romania, Mada came to the US to study Electrical and Computer Engineering at Cornell University and then earned her Masters of Engineering and MBA from Stanford. Mada enjoys playing the latest viral mobile game, binge watching the hottest sci-fi show and photographing Branch events. She was included in Linkedin’s Next Wave, 150 top professionals in 15 industries all 35 & under and sits on the board of the App Developer’s Alliance.

Lavigne Fong
Regional Executive Director @ KKday

As KKday’s Regional Manager, Lavigne Fong takes the wheel for KKday’s market expansion in fast e-commerce peace, overseeing the rapid growth of promising markets in both Hong Kong & Macau. Prior to this, she headed the Marketing Communication team in Hong Kong, curated strong brand positioning of KKday : Unique tours and activities expert.  

Ivy Montgomery
Vice President of Marketing @ Layer

Ivy has been a veteran in the enterprise software application industry. She is currently a Vice President of Marketing & Design at Layer, a Customer Conversation & Messaging Platform helping brands communicate and build relationships with their customers. Prior to that, she led Marketing and Business Development for Vroozi - a mobile-first marketplace and held leadership roles at SAP, Oracle, PeopleSoft and several startups. Ivy earned her MBA in Entrepreneurship & Innovation from MIT Sloan and a B.A. in Economics from the University of California at Berkeley. Ivy was born and raised in Hong Kong and is a proud citizen of this city.

Kevin Kuo
Co-founder @ HelloToby

Kevin is a Co-Founder at HelloToby Technology, Hong Kong’s leading Marketplace for Services. Founded on the idea of Community Connectivity, HelloToby has aggressively grown its user base to >50K and have already expanded to Taiwan since its founding back in Fall 2016. At HelloToby, Kevin is mainly responsible for consumer fulfilment, supplier acquisition, service expansion, and overall strategic design. Prior to co-founding HelloToby, Kevin worked as a management consultant with Bain & Company focusing on servicing global leading TMT giants across hardware, software, Cloud, Big Data, and IoT. Kevin earned his Bachelor of Science degree from Babson College, where he graduated with Magna Cum Laude in Strategic Management and Quantitative Methods.

First Last 
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Danny is passionate about technology and building an active and engaged community. Danny helped build Branch's global Mobile Growth community from scratch and now works with the Partner Growth team to educate apps of all sizes about the benefits of deep linking. When not in the office, Danny can be found working on his car while watching The Fast and the Furious on repeat.

First Last
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Danny is passionate about technology and building an active and engaged community. Danny helped build Branch's global Mobile Growth community from scratch and now works with the Partner Growth team to educate apps of all sizes about the benefits of deep linking. When not in the office, Danny can be found working on his car while watching The Fast and the Furious on repeat.

Register

OUR SPONSORS

Branch

Branch Powers Mobile Growth | Branch provides solutions that unify user measurement across different devices, platforms, and channels, and deliver a seamless customer experience no matter where the user comes from. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place on website or native app. Branch is used by the top brands in mobile including Target, Starbucks, Airbnb, Slack, and thousands more.

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VENUE PARTNER | Campfire Collaborative Space started in 2016. With a set goal of helping people in Hong Kong to achieve their passions through hard work and perseverance. We understand that finding office spaces in Hong Kong can be tough and a time-consuming process. At Campfire we provide a reliable and flexible Coworking Space that encourages collaboration. Campfire currently has two locations one in Kennedy Town and Wong Chuk Hang. Providing Services from Tech to Design.

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COMMUNITY PARTNER | Layer provides technology and guidance to improve how brands communicate and build relationships with their customers.  With mobile messaging at the core, Layer enables brands to aggregate other communication channels like email and website, chatbots, applications and analytics to bring together a complete view of each customer and create a unified, branded customer experience—one that helps with closing sales faster, supporting customers more effectively and delighting people at all stages of the customer journey.



SPONSOR TYPE

Grow.co is the world’s largest community of growth marketing professionals and brands, comprised of more than 15,000 acquisition and retention-oriented professionals. Our online communities include founders, CEOs, marketing executives, developers and product managers representing a broad range of companies — from early-stage startups to global brands.