Mobile app usage has skyrocketed in the past few years—in fact, an estimated 89% of mobile media time is spent in-app. The average adult reportedly spent 3.1 hours per day on mobile devices in 2017, while adult users on average spent less than an hour per day on mobile in 2012. So, why is mobile acquisition in 2018 so damn hard?
Don’t worry—we’ve got you covered. In this guide, you’ll learn:
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