The Ultimate Guide to Cost Effective Mobile User Acquisition

Mobile app usage has skyrocketed in the past few years—in fact, an estimated 89% of mobile media time is spent in-app. The average adult reportedly spent 3.1 hours per day on mobile devices in 2017, while adult users on average spent less than an hour per day on mobile in 2012. So, why is mobile acquisition in 2018 so damn hard?

Don’t worry—we’ve got you covered. In this guide, you’ll learn:

  • How to overcome mobile fragmentation and create seamless cross-platform and cross-channel mobile experiences
  • How to navigate between the walled gardens of social platforms and in-app browsers
  • How to optimize paid campaigns across social media, email, retargeting, and other channels in 2018’s mobile ecosystem
  • How to approach organic acquisition and improve your relationship with the App Store and Google Play Store

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