How Close5 Drives Growth with Branch Links

Join other Branch users in the SF mobile community for networking, pizza, drinks, and an in-depth look at how Close5 uses Branch to drive app growth and retention. 

Stella Chen is the Lead Product Manager at Close5, an app that helps you find deals on home goods, fashion, and baby & kids items in your area. They grew from ~250,000 downloads to over 7 million downloads in less than a year, thanks in large part to their innovative and dedicated product and marketing teams. Stella will share some of the keys to their success, including how they've used Branch to power that growth. She'll discuss:

  • What Close5 uses Branch for today
  • Growth challenges they faced and hypotheses they validated
  • Using Branch to test their hypotheses and measure the results
    • Quick Case Study: Sweepstakes for Referrals
    • Quick Case Study: Deep linked email campaign for re-engagement - Search Reminder
We'll also hear from Lila Strominger on the Branch Product team. She'll give a quick talk about some of the secrets to being a Branch power user and Dashboard master, including the link debugger.

Everyone who attends is eligible to pick up a brand-new Branch t-shirt, and we'll be running a twitter hashtag contest (use #BUGSF) for a cozy Branch hoodie. We'll also raffle off a basket full of Branch swag - you'll be automatically entered when you check in at the meetup.

Register now to save your spot!

When: Thursday, July 13, 2017 6.00PM-8.30PM
Where: Cloudflare, 101 Townsend, SF, CA

The Plan
6.00PM - Check-in, pizza, drinks, networking
6.45PM - Welcome & Introductions
6.50PM - Talks with Stella Chen from Close5 and Lila Strominger from Branch
7.40PM - Raffle, wrap-up and more social time 

Stella Chen | Lead Product Manager @ Close5

Stella has been in mobile app development area for over 5 years. She and her team are obsessed in creating first class mobile experiences that are intuitive, seamless, and creative. Her recent focus is on recognition and personalization.

Lila Strominger | Product @ Branch

Lila loves imagining herself in the user’s position and, on her best days, finding solutions to their needs and challenges. She also likes to hike and read, especially sci-fi with zombies. Before Branch, Lila bicycled from Portugal to China in search of near-extinct salamanders, and before that, studied Biology and Computer Science at Harvard.

Danny Gamboa

Danny is passionate about technology and building an active and engaged community. Danny helped build Branch's global Mobile Growth community from scratch and now works with the Partner Growth team to educate apps of all sizes about the benefits of deep linking. When not in the office, Danny can be found working on his car while watching The Fast and the Furious on repeat.

Danny Gamboa

Danny is passionate about technology and building an active and engaged community. Danny helped build Branch's global Mobile Growth community from scratch and now works with the Partner Growth team to educate apps of all sizes about the benefits of deep linking. When not in the office, Danny can be found working on his car while watching The Fast and the Furious on repeat.

Danny Gamboa

Danny is passionate about technology and building an active and engaged community. Danny helped build Branch's global Mobile Growth community from scratch and now works with the Partner Growth team to educate apps of all sizes about the benefits of deep linking. When not in the office, Danny can be found working on his car while watching The Fast and the Furious on repeat.

Danny Gamboa

Danny is passionate about technology and building an active and engaged community. Danny helped build Branch's global Mobile Growth community from scratch and now works with the Partner Growth team to educate apps of all sizes about the benefits of deep linking. When not in the office, Danny can be found working on his car while watching The Fast and the Furious on repeat.

Register

OUR SPONSORS

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Branch provides solutions that unify user measurement across different devices, platforms, and channels, and deliver a seamless customer experience no matter where the user comes from. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place on website or native app.

Branch is used by the top brands in mobile including Target, Starbucks, Airbnb, Slack and thousands more. We're committed to supporting the growing community of Branch users with in-depth content, how-to's, and hands-on experiences.

SPONSOR TYPE

Grow.co is the world’s largest community of growth marketing professionals and brands, comprised of more than 15,000 acquisition and retention-oriented professionals. Our online communities include founders, CEOs, marketing executives, developers and product managers representing a broad range of companies — from early-stage startups to global brands.

SPONSOR TYPE

Grow.co is the world’s largest community of growth marketing professionals and brands, comprised of more than 15,000 acquisition and retention-oriented professionals. Our online communities include founders, CEOs, marketing executives, developers and product managers representing a broad range of companies — from early-stage startups to global brands.

SPONSOR TYPE

Grow.co is the world’s largest community of growth marketing professionals and brands, comprised of more than 15,000 acquisition and retention-oriented professionals. Our online communities include founders, CEOs, marketing executives, developers and product managers representing a broad range of companies — from early-stage startups to global brands.