How Blackbox climbed the charts using Branch referrals
Rewarding Bad Behavior with Ryan McLeod, Creator and Developer of Blackbox
Harnessing the Power of Branch with Alex Austin, co-founder & CEO of Branch
Our CEO and SDK architect Alex Austin will discuss some of the latest tools from Branch, and how you can harness their power to turn your app into a mobile growth engine. From referral programs to customized onboarding experiences to deep linked emails and trackable AMP landing pages, there’s so much you can build with Branch.
Where: Cloudflare, 101 Townsend Street, San Francisco (map)
The Talks
Harnessing the Power of Branch | You can build so many growth features with Branch - from referral programs to customized onboarding experiences to deep linked emails and trackable AMP landing pages, Branch is the growth infrastructure for the world's leading mobile brands. Alex will discuss some of the latest tools from Branch, and how you can harness their power to turn your app into a growth engine.
Rewarding Bad Behavior | There are a lot of nice things you could do for your friends… introducing them to Blackbox isn’t one of those things. This love-hate relationship in the form of a “devilishly clever” puzzle game has the uncanny ability to intrigue and spread, in part due to Branch.
7.30pm - Q&A w/ Alex
Alex Austin | Branch
Alex Austin is the CEO and co-founder of Branch, the leading mobile linking company that seamlessly connects brands with their app users across all channels.
Alex founded Branch in 2014 with three other co-founders while attending the Stanford Graduate School of Business (GSB). Branch was born from the challenges the co-founders faced as they struggled to maintain the growth of the previous venture, Kindred Prints, a mobile photobook printing app. Alex built the first deep linking SDK to connect their app with end users more easily. Branch has since evolved into a robust mobile linking platform with cross-channel solutions for businesses of all sizes to drive app installs and user engagement.
Prior to founding Branch, Alex held engineering roles at NASA Ames and Miasole with multiple patents and research papers under his name. Alex has received an MS in Electrical Engineering and a MBA from Stanford. Alex occasionally contributes guest posts for publications like TechCrunch, VentureBeat, and TheNextWeb.
Ryan McLeod | Blackbox
Ryan McLeod is the creator, designer, and developer of Blackbox, a highly-addictive puzzle game that's ranked in the top 5 free puzzle games in 32 countries and has over 2 million downloads. Frustrated with puzzle games on iOS, Ryan created his own, an innovative collection of artful puzzles that are solvable without touching the screen.
Prior to creating Blackbox, Ryan studied computer engineering at Cal Poly San Luis Obispo and learned how to be a strong software engineer while finding ways to satisfy a growing desire to design. After internships at Apple and Airbnb doing front-end web-app work, Ryan began building Blackbox, learning iOS along the way. In his spare time, Ryan loves to cook, hike, explore, and drink good coffee.
Danny Gamboa
Danny is passionate about technology and building an active and engaged community. Danny helped build Branch's global Mobile Growth community from scratch and now works with the Partner Growth team to educate apps of all sizes about the benefits of deep linking. When not in the office, Danny can be found working on his car while watching The Fast and the Furious on repeat.
Danny Gamboa
Danny is passionate about technology and building an active and engaged community. Danny helped build Branch's global Mobile Growth community from scratch and now works with the Partner Growth team to educate apps of all sizes about the benefits of deep linking. When not in the office, Danny can be found working on his car while watching The Fast and the Furious on repeat.
Danny Gamboa
Danny is passionate about technology and building an active and engaged community. Danny helped build Branch's global Mobile Growth community from scratch and now works with the Partner Growth team to educate apps of all sizes about the benefits of deep linking. When not in the office, Danny can be found working on his car while watching The Fast and the Furious on repeat.
Danny Gamboa
Danny is passionate about technology and building an active and engaged community. Danny helped build Branch's global Mobile Growth community from scratch and now works with the Partner Growth team to educate apps of all sizes about the benefits of deep linking. When not in the office, Danny can be found working on his car while watching The Fast and the Furious on repeat.
OUR SPONSORS
Branch provides solutions that unify user measurement across different devices, platforms, and channels, and deliver a seamless customer experience no matter where the user comes from. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place on website or native app.
Branch is used by the top brands in mobile including Target, Starbucks, Airbnb, Slack and thousands more. We're committed to supporting the growing community of Branch users with in-depth content, how-to's, and hands-on experiences.
SPONSOR TYPE
Grow.co is the world’s largest community of growth marketing professionals and brands, comprised of more than 15,000 acquisition and retention-oriented professionals. Our online communities include founders, CEOs, marketing executives, developers and product managers representing a broad range of companies — from early-stage startups to global brands.
SPONSOR TYPE
Grow.co is the world’s largest community of growth marketing professionals and brands, comprised of more than 15,000 acquisition and retention-oriented professionals. Our online communities include founders, CEOs, marketing executives, developers and product managers representing a broad range of companies — from early-stage startups to global brands.
SPONSOR TYPE
Grow.co is the world’s largest community of growth marketing professionals and brands, comprised of more than 15,000 acquisition and retention-oriented professionals. Our online communities include founders, CEOs, marketing executives, developers and product managers representing a broad range of companies — from early-stage startups to global brands.